04 — Digital Marketing
Digital marketing built to produceenquiries, not activity reports
Reach is easy to buy and easy to report. Revenue is neither. We run paid and organic channels against pipeline — which campaigns produced conversations, which produced noise, and what to do about it this month.
- Typical engagement
- Monthly retainer, 3-month minimum
- Starts with
- Tracking and funnel audit
- You get
- Campaigns, creative, landing pages, reporting
- Reviewed
- Monthly against pipeline, not impressions
What's included
Digital Marketing,
specifically.
Meta advertising
Creative-led testing on Instagram and Facebook where the creative, not the audience, is the variable.
Google advertising
Search, Performance Max and remarketing structured around intent and margin.
Campaign strategy
Offer, audience, budget and measurement agreed before a rupee or dollar is spent.
Content strategy
Topics chosen for commercial intent and built into pages that keep earning after the spend stops.
Conversion optimisation
Fixing the landing page and the form before increasing the budget pointed at them.
Reporting that decides something
A monthly view of cost per qualified enquiry, by channel, with the next decision named.
Outcomes
What you actually
end up with.
Deliverables are easy to list. These are the differences you should be able to point at afterwards.
- A known cost per qualified enquiry, by channel
- Creative and copy tested deliberately instead of refreshed randomly
- Landing pages that match the ad that sent the click
- Tracking you can trust, set up once and audited
FAQs
Before you ask,
the honest answers.
The questions we get most often about digital marketing — answered the way we would answer them on a call.
Enough to get statistically meaningful data within a month at your cost per click — for most service businesses that means a media budget separate from fees, not a token test. If your numbers do not support it yet, organic and conversion work come first, and we will say so.
It differs sharply by channel. Paid search can produce enquiries early, because the demand is already there to capture. Paid social needs a run of creative iteration before it finds what works. Content and organic are a longer play measured in months. We set the expectation per channel at the start rather than averaging them into one promise.
Three months, because anything shorter is measuring noise. After that it is monthly. Accounts, pixels, audiences and creative are yours throughout.
Yes, and we will audit it first. If the landing experience is the constraint, spending more on traffic is the wrong move — we would rather fix the page than inflate a budget.
Start a project
Ready to talk about
digital marketing?
Tell us the problem, the deadline and roughly what you have to spend. You'll get an honest read on fit before anyone books a call.